SR CRM MARKETING MANAGER

Hybrid
Base Salary: Up to $160,000 DOE

• Direct hire opportunity within a fast-growing consumer products organization
• High-impact role owning customer lifecycle strategy across email, SMS, and subscription channels
• Hybrid work model (minimum two in-office days weekly; fully remote not available)
• Large, collaborative marketing team (approximately 30 professionals)
• Creative, high-energy environment with strong executive visibility
• Competitive base salary up to $160K with long-term growth potential

An established consumer products company is seeking a Senior CRM Marketing Manager (CPG) to lead retention, engagement, and customer value initiatives across the full purchase journey. This role will be responsible for developing and optimizing lifecycle programs that drive repeat purchase behavior, subscription growth, and long-term customer value.

This position will partner closely with analytics, eCommerce, finance, brand, and commercial teams to translate consumer data into revenue-driving strategies. While initially focused on process ownership and program execution, the role offers future leadership opportunities as the organization continues to expand.

This is an ideal opportunity for a creative, commercially minded CRM leader who understands CPG purchase patterns, replenishment cycles, and subscription economics — and who thrives in a collaborative, fast-paced marketing environment.

• Develop and execute a comprehensive lifecycle marketing strategy focused on customer acquisition, onboarding, repeat purchase, replenishment cadence, and win-back initiatives

• Lead CRM programs across email and SMS channels, including automation, personalization, segmentation, and performance optimization

• Drive subscription and loyalty program performance by improving retention, reducing churn, and increasing upsell and cross-sell effectiveness

• Establish KPI frameworks tied to revenue, retention, customer lifetime value, and incremental ROI; provide performance insights to senior leadership

• Partner cross-functionally with sales, brand, analytics, operations, and eCommerce teams to align lifecycle programs with broader commercial objectives

• 5+ years of lifecycle, retention, or CRM marketing experience within a consumer packaged goods (CPG) environment

• Hands-on expertise with Salesforce CRM and marketing automation tools, including email and SMS campaign management

• Demonstrated success driving measurable revenue growth, repeat purchase rates, and customer lifetime value improvements

• Strong understanding of consumer purchase behavior, replenishment-driven business models, and subscription economics

• Analytical mindset with the ability to translate performance data into actionable marketing strategy and financial impact

Preferred / Nice to Have:

• Experience in subscription-based or replenishment-focused consumer brands

• Background in managing personalization engines and CRM technology partners

• Experience collaborating within large, cross-functional marketing teams

• Ability to balance creative thinking with operational execution

• Competitive base salary up to $160K depending on experience

• Comprehensive medical, dental, and vision coverage

• 401(k) program

• Paid time off and company holidays

• High-visibility role within a growing marketing organization

• Clear path for expanded leadership responsibilities as the team scales

You will join a dynamic consumer products company with a vibrant, fashion-forward marketing culture. The team is collaborative, energetic, and growth-focused, operating within a hybrid environment that fosters both creativity and accountability. Leadership encourages bold thinking while maintaining strong commercial discipline.

The Reserves Network is a veteran-founded, family-owned talent solutions firm specializing in professional and executive placements nationwide. We focus on thoughtful alignment between candidates and organizations and are proud to be an equal opportunity employer.