Job ID: NA148541129
Location: Duluth, GA
Category: Executive & Management
Employment Type: Permanent
Date Added: 01/30/2026
Marketing Lead – U.S. Market Development | Full-Time, Direct Hire
Hybrid / Remote (Duluth, GA)
Base Salary: Up to $150,000 DOE
Base Salary: Up to $150,000 DOE
What Matters Most:
- Direct hire opportunity with the U.S. operation of a global robotics and automation manufacturer
- Build-from-scratch marketing role focused on establishing U.S. market awareness and demand
- High-visibility position working closely with Sales leadership and global HQ marketing
- Individual contributor role today, with future leadership potential (no direct reports initially)
- Fully remote option available; initial onboarding may include limited time onsite
- Competitive base salary up to $150K, with flexibility for strong, well-aligned candidates
Job Description:
A global robotics and automation organization is seeking a Marketing Lead – U.S. Market Development to establish and execute its marketing presence in the United States. This role owns U.S. marketing efforts end to end, with an initial focus on brand awareness, market education, and lead generation to support sales growth.
The Marketing Lead will operate as a hands-on generalist, working closely with U.S. sales leadership and collaborating with headquarters marketing to localize messaging, leverage global assets, and build visibility in a competitive industrial automation market. This is an ideal role for a marketer who thrives in early-stage, build-from-scratch environments and is comfortable operating independently with broad responsibility.
Responsibilities:
- Establish and execute the U.S. marketing strategy to build brand awareness and market presence
- Translate complex robotics and automation capabilities into clear, compelling customer messaging
- Own and optimize the company’s digital presence, including website content, SEO, and analytics
- Develop and execute content strategies (case studies, whitepapers, blogs, videos) to support market education and sales enablement
- Build and manage LinkedIn and social media presence focused on awareness and engagement
- Identify, recommend, and support industry trade shows and events, including messaging and coordination with sales
- Partner closely with Sales to support lead generation, pipeline development, and customer outreach
- Conduct market and competitive research to inform positioning and go-to-market decisions
- Collaborate with headquarters marketing to align U.S. efforts with global branding and initiatives
- Track performance metrics and adjust strategies to improve visibility, engagement, and ROI
Qualifications and Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–10 years of B2B marketing experience, within robotics, automation
- Proven experience launching or scaling marketing efforts in new or developing markets
- Strong understanding of digital marketing, content strategy, SEO, and lead generation
- Ability to translate technical products into market-facing value propositions
- Comfortable supporting long sales cycles and technical buying audiences
- Strong written and verbal communication skills
- Ability to operate independently in a lean, fast-moving organization
Preferred / Nice to Have:
- Familiarity with trade shows, industry events, and B2B field marketing
- Experience working with global or international teams
- Data-driven mindset with experience using marketing analytics tools
- Willingness to travel occasionally for trade shows or internal meetings
Benefits and Perks:
- Competitive base salary with flexibility for top talent
- Medical, dental, and vision insurance
- 401(k) program
- Paid time off and paid holidays
- Opportunity to shape and grow the U.S. marketing function from the ground up
- High autonomy and direct impact on company growth
Your New Organization:
You will join the U.S. team of a well-established global robotics manufacturer that is expanding its footprint in North America. The environment is lean, entrepreneurial, and growth-oriented, offering marketing leaders the opportunity to directly influence brand presence, sales momentum, and long-term market success.
Your Career Partner:
The Reserves Network is a veteran-founded, family-owned talent solutions firm specializing in engineering and technical placements nationwide. We focus on thoughtful alignment between candidates and organizations and are proud to be an equal opportunity employer.
