How Strategic Recruiting Drove Growth and a Successful Product Launch 

The Challenge 

A manufacturing company, headquartered in rural Nebraska, faced a significant challenge in attracting and hiring highly qualified engineers. Rural locations can make it especially difficult to draw top technical talent, and the organization needed strong engineering hires to support growth. Additionally, a new sales role was created to support a major product launch, adding urgency to their hiring needs. 

The Solution 

We began by conducting a comprehensive intake call with the employer’s leadership team to fully understand their immediate and long-term needs. During this collaboration, we clarified the hiring challenges they had faced in the past, provided guidance on competitive total compensation packages, and partnered with them to refine and strengthen their job descriptions. Leveraging our sourcing and recruiting strategies, we identified several strong candidates, including two from the regional area. As the initial engineering search gained traction, the client invited us to assist with a brand-new sales role. For this position, we not only sourced top talent but also helped them develop a competitive compensation plan, further strengthening our partnership and ensuring alignment with their evolving workforce needs. 

The Results 

Within six months of establishing the relationship, the organization had key hires in place that made an immediate impact. On the engineering side, multiple qualified engineers were sourced and presented, with hires ready to contribute directly to the plant’s growth. In sales, the newly created position was successfully filled through our efforts. While the company’s internal hire for a parallel role resigned within the first week, our placement quickly hit the ground running and played an integral role in the successful product launch. 

The partnership has since expanded as the manufacturer requested our assistance with additional searches and entrusted us to help a current employee relocating out of state secure a new opportunity. This level of collaboration reflects the trust and depth of the relationship that has been built. 

These placements have proven pivotal for the client. Skilled engineers are supporting the plant’s growth trajectory, and the right sales talent ensured a major product launch was executed successfully. Most importantly, the employer gained a long-term recruiting partner that understands their culture, challenges, and strategic goals. This case demonstrates that a true partnership goes beyond filling roles; it’s about aligning with business objectives, supporting employees, and building long-term trust.