Using Social Media for Your Job Search

Social media is a powerful tool that can play a pivotal role in your career search. Whether you’re looking for a new job or just want to improve the chances of getting one, social media can help by connecting you with potential employers and providing valuable insights into what they’re looking for in candidates. Although there has been a growing number of changes over the past few months with job searching through social media, it is one of the primary tools companies are using to engage with job seekers. 

 You can use these platforms to network and build your professional brand, find out about new job opportunities, get feedback on your job search strategy and learn from experts in the field. Read below to learn about two of the most popular social sites, and how they can play a role in your search process!  


Facebook is a great place to network with people in your industry or get a feel for what the job market is like. This can be as simple as following the company pages of organizations you’d like to work for and reading their posts, or it could be friending someone who works at one of those companies and asking them questions about it.  

Another reason why Facebook can come in handy during your job search is because it has become one of the most popular platforms where employers post jobs. Although Facebook formerly removed their Job Board back in February, employers are still posting jobs directly on their pages – frequently. If there’s a specific role that interests you and no openings have been posted yet (or an opening has been posted but filled), then messaging an employer directly may do the trick! Many companies are very active on their pages and can answer questions about job listings directly from Facebook Messenger.  


LinkedIn is a professional networking site. You can use it to connect with other professionals in your industry, or to find a job. The site has seen a steady rise over the past few years and it’s a great tool because it’s built around professional connections rather than personal ones. If you’re looking for a new job, or if you’ve just started out in your career and want to meet new people in your industry, LinkedIn can help you build a strong network of contacts that will serve you well for years to come.  

You can also turn on a profile status that lets your LinkedIn network know you are open to work, which could potentially attract recruiters to your profile. Furthermore, by turning on auto job alerts, when someone posts a new job opportunity on their company page (or anywhere else), it will appear in your feed and you’ll be notified either through an alert on the website or by email.  

If you’re searching for a new job or career, using social media is a great way to enhance the process. You may even uncover opportunities that aren’t yet advertised online or find work through an old acquaintance.  

Looking for help with your job search? Follow The Reserves Network on one of our social media platforms, including specific Facebook pages in the markets we serve, so you can be notified about the latest job opportunities in your area!