Your LinkedIn profile summary is much more than a paragraph at the top of your profile. It’s an extremely valuable tool for convincing potential employers and businesses to connect, message and potentially hire you. With that in mind, here are some tips on how to write an effective LinkedIn summary.
1. Write in the first person
In order to write an effective LinkedIn summary, write in the first person. This is the easiest way to make your profile more personal, and it will help you stand out among all of the other professionals on LinkedIn. Be sure to use action verbs and keywords related to your field in order for recruiters to find you in a search. By telling people on LinkedIn who you are, what you do and why they should care about you, you’ll be creating a compelling profile.
2. Make your first 3 sentences count
Your opening sentences are what the reader is going to see first. These three sentences need to be compelling enough for them to click “read more.” You can use this as an opportunity to describe your career goals and interests. If you’re still working toward a goal or trying to decide on a career path, this is the perfect place to let people know what you’re looking for in a job or what you plan on doing next. What do you want people to know about you? What makes you unique?
3. Add a call-to-action
End with a call-to-action that encourages people to connect with you on LinkedIn or contact you about an opening at their company. If you want to build your network of industry colleagues, ask people to connect with you on LinkedIn. If you want to build your network of industry colleagues, ask people to connect with you on LinkedIn. Either way, make sure that your call-to-action is direct, concise and matches what you’re looking for.
4. Get feedback
Before you publish your summary and make it “LinkedIn official,” be sure to get feedback from at least two other people. Ideally, they should be someone who knows you well or who has read your resume, as well as another professional who may not know anything about your background. This will ensure that all angles are covered and that nothing has been left out.
Keep these four tips in mind, and you’re on your way toward improving your online presence and promoting professional growth! Need more advice with your career search? Reach out to a member of The Reserves Network today, call an office, connect with a recruiter on LinkedIn, or follow us on LinkedIn today.