6 GIVEYOUR COVER LETTERTHE ATTENTION ITDESERVES Cover letters provide insight into your qualifications and motivations so potential employers can gauge your value as a candidate. Your resume is just one critical document in the job search process. A well-written cover letter can be a powerful tool in landing an interview. Here’s a closer look at why. MAKE A GREAT FIRST IMPRESSION. A well-targeted cover letter sets the tone so your resume can delve into your skills, credentials and experience in detail. ANSWER THE WHAT AND WHY. A cover letter shouldn’t just rehash your resume. Tell the hiring manager what specific factor(s) attracted you to the position and why. Also explain how your unique skill set and qualities make you a suitable match for the job and organization. SHOW OFF YOUR WRITING CHOPS. For positions that require strong communication skills, a cover letter is the perfect opportunity to show you can write with proper grammar, diction and style. ZERO IN ON YOUR STRENGTHS. A cover letter allows you to highlight the most important part of your resume, while demonstrating your personality and potential to fit in with a company’s culture and principles. REINFORCE YOUR RESUME. A strong cover letter can be compelling enough to inspire a callback from employers.