Why An Online Presence Is Critical To Your Company’s Growth

Many businesses and individuals have yet to grasp the power of an effective digital presence – and how it can go a long way in influencing their company brand and culture. Your digital presence is more than just your website — it’s everything you do online that gives your company an opportunity to promote, engage,… Read More »

Using Your Employees as Online Influencers

The growing use of social media platforms like Facebook and Instagram has resulted in a new type of sales strategy: influencer marketing. Popular in the retail industry, influencer marketing uses product mentions and endorsements from people who have a dedicated social following and are viewed as experts within their niche. These influencers have built up… Read More »