Using Your Employees as Online Influencers

The growing use of social media platforms like Facebook and Instagram has resulted in a new type of sales strategy: influencer marketing. Popular in the retail industry, influencer marketing uses product mentions and endorsements from people who have a dedicated social following and are viewed as experts within their niche. These influencers have built up… Read More »

Job Tips for Gen Z’ers

If you are a Generation Z’er, you were born between the late 1990s and early 2010s, are one of 68 million people in the United States, and the oldest of you are entering the workforce. Looking for a job in “normal” times is stressful enough. Add a pandemic to the mix and things get even… Read More »