While everyone knows a resume is an integral component of the job search process, it is not the only critical document of which to be mindful. A strategically written and targeted cover letter can be a powerful job search tool, especially when trying to set yourself up for an interview. Here’s a closer look at why.
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Make a Great First Impression
Your cover letter lets you reach out to a potential employer and the given position in a highly specific manner. It sets the tone for your application, while your resume follows up on this by delving into your skills, credentials and experience.
Your resume tends to be a more static document—very little changes about it, especially if you’re applying for similar positions across different employers. Your cover letter, on the other hand, should adapt to the specific company and role you’re applying for.
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Answer the What and Why
Most people think that a cover letter is redundant and unnecessary because it supposedly only delivers a condensed version of whatever is in your resume.
But that isn’t what a cover letter should do. Instead, your cover letter must tell the hiring manager what specific factor(s) attracted you to the position and why. That way, you can offer potential employers a preview of your motivations, making it easier for hiring managers to gauge your value as a candidate.
You should also include the unique skill set and qualities that you think make you a suitable match for the job and organization.
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Show Off Your Writing Chops
Creativity wise, there’s not much you can do when writing a resume. While it should read well, the formulas to effective resume writing usually involve short and clear descriptions, bulleted lists and proper formatting.
In contrast, a cover letter lets you cut loose and write more fluently. For positions that require strong communication skills, a cover letter is the perfect opportunity to show right from the get-go that you’re someone who knows how to string sentences together with proper grammar, diction and style.
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Zero in on Your Strengths
A cover letter lets you hone in on your core strengths, skills and work experiences. It allows you to explain and highlight the most important parts of your resume, all while demonstrating your personality and potential to fit in with a company’s culture and principles.
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Back Up Your Resume
If you feel that your resume isn’t as persuasive or marketable as you want it to be (which is often the case for first-time job seekers), a strong cover letter can make up for it. When done right, a cover letter can be compelling enough to trigger a callback from employers.
If you need further assistance on your job search, talk to the staffing services experts of The Reserves Network. Schedule a consultation with our team to learn more about how our recruitment solutions can help you.
