Many businesses and individuals have yet to grasp the power of an effective digital presence – and how it can go a long way in influencing their company brand and culture. Your digital presence is more than just your website — it’s everything you do online that gives your company an opportunity to promote, engage, be transparent and provide accessibility to your audience. To stay relevant in today’s ever-changing environment and to grow as a company, it’s important to understand the aspects of your digital brand and how it can impact the retention of your current employees and recruitment of potential candidates.
Communicate With Your Clients, Customers and Employees
Building a strong digital presence is the best way to reach your audience. It will help you improve customer service, increase sales, create a better working environment for your employees and showcase your culture. Whether you currently have an online presence or not, that’s where your audience is. According to Intergrowth, 61% of B2B marketers stated that SEO and organic traffic generates more leads than any other marketing initiative. Having tools like an engaging website and a Google Business page will allow visibility to your audience leading to interactions with your clients, customers and employees.
The digital age has made it easier for people to search for businesses. By having an active online presence, you won’t have to worry about your audience having a hard time finding your business in the internet jungle and you’ll appear as a technologically progressive company. Your website is a great way to increase your brand awareness and you can supplement this by being active on social media outlets like Facebook, Twitter and Instagram. These are great venues to tell your company’s story and allows your followers to easily receive the latest updates and news that you post.
Build a Strong Presence on Social Media
Social media has become an essential part of every business’s marketing strategy. It’s where many people turn to when searching for a brand or company and even where many people turn to when searching for a job. As mentioned, having an active and consistent presence on social platforms can help you connect to your audience while allowing you to monitor the conversation surrounding your name on social media so you can manage your reputation.
Not all social media platforms will be effective for your company. It’s important to choose the ones that make sense for you and to concentrate your efforts on those platforms rather than spreading yourself thin across too many. Choosing effective outlets gives you an online voice making it easy to create content that showcases who you are. Showcasing fun content like videos and using platforms like TikTok can differentiate your company from others too. However, once you have chosen the best social media platforms for you, it’s important to put in the time and effort needed to create a dialogue with your audience.
Build Relationships and Trust
It’s likely your competition already has an online presence, so by building your own you are increasing accessibility for those searching for your products, services or brand. Additionally, it allows you to build relationships with people interacting with your company. Whether that’s Google reviews, website reviews or comments left on social media platforms, being able to respond to conversations involving your company is key to building relationships with your audience. None of these tools are expensive, they require very little time investment and they are a great way to get established in the ever-growing online presence.
At The Reserves Network, we realize it’s important for our customers and employees to know who we are and realize the importance of developing our online brand. If you would like to take a look at what we’re doing to stay up-to-date online, follow us on our social channels here: